Blog advertising in the US is projected to reach $746 million by 2012, according to a report by eMarketer. Also by 2012, an estimated 145 million people will be reading blogs at least once a month. That’s 67% of the US internet population.
Last year there were 22.6 million bloggers, but by 2012 there will be 34.7 million according to the report. Also last year, blog advertising reached $283 million.
My personal tip for getting a piece of the pie is PERSEVERANCE. It’s easy to start blogs (I’ve started several). It’s difficult to stick with it. But those who do - and I mean for the long haul - are the ones who seem to be the most successful.