Social Media Butterfly

Good Reads: Social Media’s Fork in the Road, Network Demographics

Posted by Nathania Johnson

The Fork in the Road for Social Media - Read Write Web

Social Network User Demographics - Social Media Optimization

Good Reads: Social Media Filtering, Twitter Types, Investors and Social Media

Posted by Nathania Johnson

Why Filtering is the Next Step for Social Media - ReadWriteWeb

Investors Turn to Social Media for Answers - planadviser

Twitter by Machiavelli (explores the different “types” of Twitter users, aka Tweeple) - ClickZ

Good Read: Web Analytics: The Myth of Inaccuracy

Posted by Nathania Johnson

Today, Ian Lurie took to task all the marketers or executives resisting social media because of the inability to measure it. I’ve been thinking this for a while, but just figured I was missing something. I love it when someone like Lurie gives me the confidence to believe what I know.

And that is this: Social Media is very measurable! If social media works, you’ll see the success in your site’s analytics. This is so basic, I’m not even sure why it’s an issue.

Read Web Analytics: The Myth of Inaccuracy 

Good Read: Digital Podcast’s Notes from Graphing Social Patterns West

Posted by Nathania Johnson

Alex Nesbitt attended Graphing Patterns West and has blogged the top 10 takeaways from the conference.

My favorite was #6 - that there’s more ways to make $ from social media than advertising. I’ll be looking into this for sure!

Read the rest of Top 10 Takeaways from Graphing Social West