Social Media Butterfly

Social Network Updates for the week ending June 20, 2008

Posted by Nathania Johnson

Facebook finds a way to let homeschoolers sign up.

del.icio.us releases Internet Explorer add-on.

FriendFeed adds feeds to rooms.

Flock, the social media browser, released version 2.0 in beta.

SocialVibe is now on Twitter. Follow @SocialVibe

Veoh added groups.

Hilarious Zappos Twitter PSA

Posted by Nathania Johnson

Zappos continues to show us that they’re one of the great companies. Check out this public service announcement they’ve recorded:

Boomj Selects Vidshadow for Online Video Services

Posted by Nathania Johnson

Boomj, a social network for baby boomers, has partnered with Vidshadow to provide online video to it users. Vidshadow will provide a platform, content and advertising for Boomj.

BOOMj will also use the platform to play its original program series BOOMj Today.

Vidshadow already boasts an impressive roster of content partnerships including Planet X, National Lampoon, Full Turn Media, Julio Cesar Chavez and Soma management.

Here’s the corporate speak:

“The 40 plus demographic is now one of the most sought after audiences for video web advertisers,” said Vidshadow CEO Jordan D. Hudgens. “BOOMj’s content is specifically tailored to the needs and interests of this demographic. Today advertisers are spending marketing dollars on highly targeted content that engages the end user. Boomers are more likely to make planned purchases because of their higher level of disposable income, responding to programming which focus on their needs and passions.”

“Our demographic was raised on television and as they embrace the internet they are looking for dynamic video-centric content,” said BOOMj President Wendy Borow-Johnson. “By harnessing this dynamic medium we will be able to provide our members with the most relevant and targeted entertainment, while attracting marketers and advertisers wanting to reach them.”

The Doctors Channel Adds Videos from 3 Top Hospitals

Posted by Nathania Johnson

A medical educational video site, The Doctors Channel, has announced the addition of videos from three of the nation’s top hospitals.

Users can now view vids from Seattle Children’s Hospital, Medical University of South Carolina, and Swedish Medical Center.

The Doctor’s Channel Launched in August of 2007 and has over 700 videos from physicians all across the United States.

As I’ve been saying, online video is HOT and it looks like it might be going niche.

Bigelow Tea’s Online Video Strategy Incorporates How-To Vids

Posted by Nathania Johnson

You know I love social media with a purpose. But did you know I also love tea? And did you know I also love Bigelow tea?

No, I’m not shilling for them. I came across a press release about Bigelow’s new “How To” video, part of a greater “How To” series.

The new video is “How to Naturally Decaffeinate a Cup of Tea.” Now, if I want decaf (and I rarely do), then I’ll just buy decaf tea. But, I did learn alot - including the fact that the first 30 seconds of what comes out of a tea bag once it hits the hot water is caffeine! Did you know that? (Bigelow recommends pouring out those first 30 seconds of water, and placing the tea bag in a fresh batch of the boiling stuff.)

They also have videos on how to make cocktails using their tea products.

I love “How To” videos, and I think they’re a great way for companies to enter the online video space. Got a new product in your store? Have tips and tricks to share? You don’t need anything fancy, just a simple “How To” video will do

Disqus + Seesmic = Video Comments

Posted by Nathania Johnson

Writing on the Disqus blog, co-founder Daniel Ha said, “Our main goal with Disqus has always been to enhance how people
interact and participate on blogs. Video comments, while a relatively
new concept, is something we’ve been hearing people chatter about
recently. Enabling video conversation is not our focus, so we came
together with our friends at Seesmic to make this happen.”

via A VC

What do you think about video comments for blogs?

YouTube Insight Now Offers Demographic Data

Posted by Nathania Johnson

Recently, YouTube launched an analytics feature to help its online video customers understand the traffic coming to their videos.

Now, they’ve added demographic data to enhance your understanding of your viewing audience. The data metrics include age and gender.

If you’re worried about your privacy, don’t be. No personally identifiable information is shared. Just numbers on the age and gender of who’s watching videos.

StumbleUpon Video Adds Content from Six Video Sites

Posted by Nathania Johnson

StumbleUpon has announced the addition of video content from the following sites:

College Humor
Funny or Die
Vimeo
Dailymotion
veoh.com
vbs.tv

The news comes in the wake of comScore data showing online video viewing up 13 percent in the month of March to 11.5 million.

Already at StumbleUpon Video are:

YouTube
Google Video
MySpace
Metacafe

Check out the content via your SU toolbar by narrowing your stumbling to just video or visit http://www.stumblevideo.com

U.S. Online Video Watching Jumps 13% in March 2008

Posted by Nathania Johnson

comScore has released data for online video viewing for the month of March 2008.

11.5 billion videos were viewed, up 13% from February 2008 and up a whopping 64% from March 2007.

Not surprisingly, Google leads dominates the market share due to last year’s YouTube acquisition. Fox Interactive comes in second with its ownership of MySpace.

Now let’s break it down by unique viewers

Overall, almost 139 million US internet users watched an average of 83 videos per person.

comScore also offered up the following data:

• 73.7 percent of the total U.S. Internet audience viewed online video.
• 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
• 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
• The average online video duration was 2.8 minutes.
• The average online video viewer watched 235 minutes of video.

XLNTAds Announces Web Series Contest

Posted by Nathania Johnson

Want to develop a reality web series? Want to win $5000 to produce it? Then XLNTAds has a contest for you.

The “Searching for Love” contest will select three filmmakers who will follow a subject in their modern dating journey. There will be 5 episodes and if selected, you’ll get 5 grand to produce it. If you win, you get $5k more!

Deadline is May 25, 2008.

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