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U.S. Online Video Watching Jumps 13% in March 2008
Posted by Nathania Johnson
comScore has released data for online video viewing for the month of March 2008.
11.5 billion videos were viewed, up 13% from February 2008 and up a whopping 64% from March 2007.
Not surprisingly, Google leads dominates the market share due to last year’s YouTube acquisition. Fox Interactive comes in second with its ownership of MySpace.
Now let’s break it down by unique viewers
Overall, almost 139 million US internet users watched an average of 83 videos per person.
comScore also offered up the following data:
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.