If you’ve been doing marketing, PR or advertising for a while, then you are likely used to making sure even the littlest details are taken care of down to a T.
But in social media, it’s actually perfection and not the little mistakes that can cost you.
For example, let’s talk about colors. Creative types that are used to more traditional agencies are likely to insist that the colors on a website or online video match EXACTLY to the official colors of a company’s logo.
But keep this in mind: everyone’s computer, laptop or mobile screen is calibrated differently. The shade of colors on your logo will look different from screen to screen.
So don’t let yourself get too caught up in spending gobs of time getting it just right. Social media is more about organic conversations and relationships, and less about corporate polish. Set yourself free and network away!