Today, Ian Lurie took to task all the marketers or executives resisting social media because of the inability to measure it. I’ve been thinking this for a while, but just figured I was missing something. I love it when someone like Lurie gives me the confidence to believe what I know.
And that is this: Social Media is very measurable! If social media works, you’ll see the success in your site’s analytics. This is so basic, I’m not even sure why it’s an issue.
Read Web Analytics: The Myth of Inaccuracy