One of the obstacles in Social Media right now is measuring marketing campaigns. Twittermeter is attempting to break down the barrier, albeit in a very broad manner. The tool graphs the number of mentions a word gets on Twitter during a given timeframe. Let’s take a look:
I used the tool to compare mentions of Microsoft and Yahoo in Twitter. (The tool is experiencing database overload, so the developer is currently limiting the available dates.) As you can see, the two companies are essentially seeing the same number of mentions, which is not surprising considering MDSN’s bid for YHOO.
This tool should primarily be used to measure trends and buzz as opposed to looking at hard data. Twittermeter is a fantastic step in the direction of social media measurement, and I hope we see many more useful tools like this in the coming year.