Paull Young from Converseon appeared on Fox Business’ Happy Hour show today. He chatted with the lovely Rebecca Gomez about how companies can advertise in Social Media marketing and advertising.
He offered up a piece of advice which I 100% support: When you look into social media advertising, listen to your space first!
Find out where your target audience is and advertise there. Don’t just go to MySpace, Second Life or Facebook because you’ve heard a lot of hype about it.
And I’ll add something else: Don’t just copy what your competitors are doing! You have to look at your customers and your company’s capabilities in executing a social media campaign.
Social media is an exciting place for companies to engage in a variety of promotional campaigns (word of mouth, conversation marketing, branding, etc.) But its fast paced can often lead people to fly straight past strategic planning. Before you enter in the unfamiliar territory, know what you’re getting yourself into.
Ask questions about social media advertising by leaving a comment or contacting me!