Sometrics has launched an ad platform designed specifically for the social web. The platform features, ad hosting, serving and targeting.
Sometrics is including their social analytics tool with the platform as well. The analytics solutions provides tracking of social actions and interests within major networking communities and niche sites.
Corporate speak:
“We’re giving
developers the tools to help them know more about their audiences and
better target their ads to increase revenue,”
said Swanson. “We’ve
combined our analytics with ad serving technology, two solutions
designed specifically for the social web. What developers get is social
intelligence – a deep understanding of who’s
doing what within social networking websites and applications. The
result is precision-targeted, more effective advertising within the
massive playground that is the social web – a
world that’s been frustratingly hard to
quantify and monetize until now.”