I’m going to write something a little daring - almost shocking myself to make this statement. And here it goes:
More than blogs, Twitter and StumbleUpon - you can no longer afford to miss out on online video.
Whether you think social media is a bunch of hype or a valuable tool in your overall online marketing strategy, online video must take priority - at least for the time being. Here’s why.
1. We know last year online video was hot, but when the writers strike began, online videos filled the void. And they didn’t slow down, and it might not anytime soon.
Only a few episodes of returning shows will be produced and aired for the rest of the spring. Then summer follows, when school is out and reruns are rampant (again!).
2. 10 BILLION online videos were viewed in the month of February alone - and that’s just in the United States.
3. Google Maps is now letting companies embed YouTube videos in their search listings.
I personally am going to be exploring online video a lot more in the coming months. And I highly encourage you to do the same.
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